We are responsible for providing financial intelligence to our clients and business partners, as well as collecting and managing various resources from agreements established by La Panadería.

• Invoicing, collections, treasury, budgeting, and sales reports.
• Commission calculations, accounting, royalties, and payments to suppliers.
• Taxes and payroll, operations, maintenance, and general services.

We are responsible for the image of Panadería, ensuring that all brands can coexist within our corporate environment.

• We coordinate and develop events such as licensing shows, workshops, and trade fairs.
• Our area is focused on trend research for our products.
• Our specialty is overseeing the approval process of products developed by our licensees.
• We manage everything from the delivery of materials to the compliance with each brand's guidelines, ensuring that products reach the final consumer with the highest quality.
• Our goal is to have the best product.
• We develop design lines and provide clients with market intelligence to create products aligned with the most relevant trends.

We serve as the direct link between La Panadería and various licensors, ensuring constant, effective, and favorable communication among licensees, studios, retailers, and other business partners. We are the key component that connects all parts of the value chain.

• Performance analysis versus sales forecasts.
• Local strategies to boost sales.
• Implementation and execution of marketing activities (print campaigns, web, social media, promotions, etc.).
• Organization and execution of events.
• Training and dissemination of information and guidelines.
• Monitoring of market trends and competition.
• Consultancy in meetings and negotiations of new contracts.

Content: They bake the strategy, promotion, and content launches for television networks with sweet ingredients aligned with the main brand strategy, adding flavor and ensuring they remain a favorite with the audience.

Digital: They prepare the communication strategy by mixing creativity and design to attract followers and keep fans engaged on social media, for both corporate accounts and those of our partners.

We are the direct link between La Panadería and the different licensors maintaining constant, effective and favorable communication among licensees, studios, retailers and other business partners. We are the piece that unites all the parts of the value chain.

• Performance analysis vs. sales forecast.
• Local strategy to boost sales.
• Implementation and execution of marketing activities (print campaigns, web, social networks, dissemination, etc.).
• Organization and execution of events.
• Training and dissemination of information and guidelines.
• Monitoring of trends and competencies in the market.
• Consulting in meetings and negotiations of new contracts.

We develop the point-of-sale strategy for all brands in the portfolio, leveraging product launches, sales data, and metrics to prioritize products and brands, ensuring that all executions lead to measurable (ROI) and perceptible (Brand Awareness) increases in sales.