Management and selling of the services offered by La Panadería..

• Pursuing new customers.
• Attending the current portfolio of business partners to achieve a capitalization with a better profitability.
• Precise follow-up in each step of the process to each of our clients and business partners. Their needs are ours.

Content Area bakes the strategy, promotion and content launching for the broadcasters with sweet ingredients aligned to the main strategy of each of the brands in order to give flavor and keep the taste of the audience.

We are the direct link between La Panadería and the different licensors maintaining constant, effective and favorable communication among licensees, studios, retailers and other business partners. We are the piece that unites all the parts of the value chain.

• Performance analysis vs. sales forecast.
• Local strategy to boost sales.
• Implementation and execution of marketing activities (print campaigns, web, social networks, dissemination, etc.).
• Organization and execution of events.
• Training and dissemination of information and guidelines.
• Monitoring of trends and competencies in the market.
• Consulting in meetings and negotiations of new contracts.

We generate the point-of-sale strategy for all brands of the portfolio, using launches, data & sales metrics to prioritize products and brands so that all executions lead to an increase in sales and are measurable (ROI) and perceptible (Brand Awareness).