Who we are
We're in charge of representing global brands, which aims to boost its commercial partners’ success and profitability through integrated licensing, marketing, and content strategy services
resulting in the creation of emotional connections and unique experiences for the end consumer.
Watch our corporate video
Bakery consolidates BTL strategies with Liverpool local and foreign stores, in a multi-category exhibition through the clothing collection with That's...
We are excited to inform you that Panadería adds The Elf on the Shelf to its brand portfo...
One of the versions of the brand licensing, is through a spokesperson, Dragon Ball under i...
Our most recent collaboration with CLOE for Peanuts, led by Claudia C Lander Liccioni who ...
SUMMIT PEANUTS 2023Panaderia Licensing together with Peanuts Worldwide hosted a brand summ...
My Little Pony turns 40 and celebrates with the Create Your Pony campaign
What started as one family’s self-published tradition has become a global phenomenon that millions of families enjoy each year Today it’s the home of a storytelling empire poised to deliver all the characters, stories and lore of Santa’s Official North Pole. Children around the world adore the tradition of a Scout Elf–one of Santa's most trusted helpers. Scout Elves build Christmas cheer by reporting to Santa all the nice things a family does throughout the Christmas season. Scout Elves sometimes hide in new spots around the home, creating a delightful game of hide and seek. The Brand arrived to Mexico in 2014.
The Lumistella Company
• Target Audience: Children ages 6 months to 12 years and their families
• Primary Purchasers: Parents, Grandparents, Caregivers, Teachers and Gift Givers
• The Elf on the Shelf: A Christmas Tradition ranked #57 by Publishers Weekly as top-selling title of the last 25 years in all genres (#57 out of 150).
• +25M Scout Elves, Elf Pets® and Elf Mates® adopted globally since 2005.
• Ranked in top 5 Holiday Character
Miguel “Mikecrack” Bernal has a great mind and creativity as a kid, that’s why nowadays he have many stories to tell. He’s a well known Gaming Spanish YouTuber, he’s a pro at games like Minecraft, Fortnite, Roblox and some others. His YouTube Chanel features many different types of content and not just gameplays but also vlogs and entertainment content such as Pinturillo games and a mini-serie called “La Cocina de Mike” (Mike’s kitchen)”.
His YouTube Chanel has a big subscribers amount which love and adore Mikecrac’s content because of his parody videos, musicals, books and all of his entertainment videos.
Miguel “Mikecrack” Bernal wrote a book, along with ElTrollino and TimbaVK, called “Los Compas y el diamantito legendario” (The mates and the legendary diamond) and “Los Compas escapan de la prisión” (The mates scape from prison), he also wrote musical parody designed for special editions inside the YouTube Chanel.
He is the number 1 content creator in Spain, he’s on the top 10 Spanish speaking Youtube channels in Latin America.
Squish. Collect. Repeat!
Debuting in 2017, the iconic Squishmallows brand features collectible plush with lovable personalities, a whimsical design, and ultrasoft feel. In more than 55 countries, the strong brand equity and popularity have resulted in multiple line extensions and cross-category collaborations.
In 2022, NPD named Squishmallows #1 Best Selling Toy, and the Toy Association honored the brand with seven Toy of the Year (TOTY) Awards. Squishmallows has also launched fan-first experiences, including a Squish Tour and Squishmallows Human Claw Machine activation at VidCon 2022. The brand’s ongoing expansion and passionate fan base will continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.
Bluey follows the adventures of a friendly and tireless 6 year old Blue Heeler pup
who lives with his dad, mom, and his 4-year-old sister Bingo. It shows us the harmonious simplicity that can be found in families, demonstrating how children learn and grow through games.
-Season 1 (April 2020)
-Target: Preschool, boys and girls (2-6 years old)
-Brand Values: Well-being, joy, fun with learning and modern family.
Transmission: Watch Bluey’s first season on Disney Junior (New Episodes: Monday – Friday at 18:00, Repeats: Monday - Friday at 12:45/ 15:00, Repeats on Weekends: 7:15, 15:30 and 18:30) in Mexico, Central America, The Caribbean, Colombia and Venezuela.
-United States: Top 3 in Disney Junior programs and Top 4 in preschool programs.
-Digital Platforms: Disney+, Disney Channel, Youtube and Disney Junior.
Peppa Pig is the #1 pig in the world! She is four years old and lives with Mummy Pig, Daddy Pig and George, her little brother. Peppa lives fun adventures in her day to day with which the little ones can identify, that's why she is her best friend.
• 86% awareness in Mexico
• New line of toys in 2022 from Hasbro
• In 2021 the brand turned 17
Three 6-year-old boys become superheroes after dark to save the day. Connor, Amaya and Greg acquire super powers as Cat boy, Owlette and Gecko and fight their enemies, who threaten to end the peace.
Target: 3-5 years old, boys and girls
• 73% awareness in Mexico
• 2 new themes for the series + line of toys from Hasbro in 2022
• It is in the top 5 of Disney Junior cartoons
My Little Pony is one of the best known and largest global lifestyle brands for girls. With its new generation, My Little Pony inspires girls to explore, express and celebrate what makes them unique.
4-6 years, girls
• 96% awareness in Mexico
• The movie My Little Pony: Next Generation was #1 in 86 countries on Netflix
• Top #2 in children's series on TV Azteca
• 2 new series in 2022 for Netflix and Youtube
• Mexico is #1 in views on its YouTube channel
Description: Dragon Ball follows the adventures of Goku, a Saiyan warrior who along with his friends protect the Earth from incredibly powerful villains who intend to end the human race.
- Study: TOEI ANIMATION of Japan
- Animated series created in 1986
- More than 30 years of tradition
- More than 600 episodes (including the 4 sagas)
- Primary target: kids 6 - 14 +
Secondary: Youth and adults
- Brand evolution: Dragon Ball, Dragon Ball Z, Dragon Ball GT, Dragon Ball Super
- Programming on channel 5 and Cartoon Network
- Social, cultural and television phenomenon
- Global alliances: BANDAI (Master Toy), ADIDAS, BERSHKA (USA), FUNKO, BANDAI NAMCO
- Dragon Ball Super Broly movie: #1 at the box office in Mexico on the weekend of its premiere
- More than 37 active contracts in Mexico and counting ...
- 95% of their contracts are renewed
- 100% of contracts have exceeded their MG
- 80% average ST in all categories
- More than 120 thousand backpacks sold per year in Mexico
- More than 425 thousand pieces of children's clothing sold in a year and a half in Mexico
- Promotion of Tazos (PEPSICO) for the second consecutive year, now with Dragon Ball Super: Summer 2019
Description: One Piece is a pirate adventure. It is the story of a boy named Monkey D. Luffy, who, inspired by the pirate Shanks "Akagami", goes out to sea to become the King of the Pirates. For this he will need to find a suitable crew, ten people who would accompany on his adventure.
- Studio: TOEI ANIMATION from Japan.
- Anime series broadcasted for the first time in 1999 in Japan, and in 2006 in Mexico Via Cartoon Network Latin America.
- More than 979 Chapters at the moment
- TARGET: Adults 18+ (Youth and adults)
- NETFLIX: 4 seasons dubbed into Latin American Spanish
- CRUNCHY ROLL: All seasons in Japanese language with Spanish subtitles
- After 20 years, the anime continues to release new episodes.
- In 2022, the 25th anniversary of the brand is celebrated.
- Best-selling “Manga” in Shonen Jump magazine, Shueisha publishing house, and in history, with more than 480 million copies sold worldwide.
- TOP 5 as the best-selling Manga in Mexico by Editorial Panini.
- More than 35 video games of the brand, its most recent launch was in 2020.
- Netflix has confirmed the production of a Live Action series inspired by the anime.
- Important global partners such as: BANDAI, FUNKO, PANINI, UNIQLO, SKETCHERS, PUMA, G-SHOCK, among others.
Description: Transformers are animated human-like robots with the unique ability to turn into vehicles or beasts. The stories of their lives, their hopes, their struggles and their triumphs are captured in epic sagas that take place in an amazing and exciting universe where everything is more than what you see. Studio: Hasbro target: 3-5 preschool 6-10 infant 12+ fans 25+ adults highlights: • Movie in Summer 2023 • 15th anniversary of the first film in 2022 • 87% overall awareness • New comedy series on Netflix for March 2022: Botbots • 81% of figure collectors say they like Transformers
Dungeons & Dragons ® stands out as the best role-playing game, not only for being a global pioneer, but also for its unparalleled gaming experience.
For more than 44 years, the brand continues to grow its community through wonderful worlds, inclusive dynamics and creative and intelligent humor. It was thanks to the Stranger Things series that this role-playing game was able to have a much greater presence in pop culture, reinforcing its heyday in 2023 with the brand's first live-action: Dungeons and Dragons: Honor Among Thieves.
Whether it's discovering ancient monsters, or sharing new stories via streaming, fans will always be excited for every opportunity to show their love for the game.
NERF is a multigenerational brand that for more than 50 years has brought fun to families around the world. NERF is innovation, diversity and inclusion, dynamic play, and outdoor social play. NERF is the world's best-selling blaster because there's a style for every player. It's NERF or nothing!
• Half of the pitchers sold in Latam are sold in Mexico
• It is the only Hasbro brand that has an official TikTok channel
• An exclusive amusement park for NERF will be created in Brazil