
Description: Dragon Ball follows the adventures of Goku, a Saiyan warrior who along with his friends protect the Earth from incredibly powerful villains who intend to end the human race.
Information:
- Study: TOEI ANIMATION of Japan
- Animated series created in 1986
- More than 30 years of tradition
- More than 600 episodes (including the 4 sagas)
- Primary target: kids 6 - 14 +
Secondary: Youth and adults
- Brand evolution: Dragon Ball, Dragon Ball Z, Dragon Ball GT, Dragon Ball Super
- Programming on channel 5 and Cartoon Network
Highlights:
- Social, cultural and television phenomenon
- Global alliances: BANDAI (Master Toy), ADIDAS, BERSHKA (USA), FUNKO, BANDAI NAMCO
- Dragon Ball Super Broly movie: #1 at the box office in Mexico on the weekend of its premiere
- More than 37 active contracts in Mexico and counting ...
- 95% of their contracts are renewed
- 100% of contracts have exceeded their MG
- 80% average ST in all categories
- More than 120 thousand backpacks sold per year in Mexico
- More than 425 thousand pieces of children's clothing sold in a year and a half in Mexico
- Promotion of Tazos (PEPSICO) for the second consecutive year, now with Dragon Ball Super: Summer 2019