Who we are
We're in charge of representing global brands, which aims to boost its commercial partners’ success and profitability through integrated licensing, marketing, and content strategy services
resulting in the creation of emotional connections and unique experiences for the end consumer.
Watch our corporate video
Welcome to the world of licensing, Panditas!
For the first time in its history, GRUPO BIMBO opens up to the possibility of having a licensing progr...
New ONE PIECE Movie!
One Piece has accompanied its fans throughout countless adventures i...
- After 22 years, on November 20, the long-awaited thousandth episode of ONE PIECE finally...
Sesame sensitizes the audience with preventive measures
Sesame has been characterized by ...
Welcome to the world of licensing, Panditas!
For the first time in its history, GRUPO BIMBO opens up to the possibility of having a licensing program and it does so with one of its most important brands: Panditas.
This brand, proudly Mexican, has been positioned in the market since the 1960s and has achieved what few others have achieved: appropriating a generic, it is impossible to talk about gummy bears without thinking about “Panditas”.
The preparation of the brand began in 2021 and now, in 2022, it is ready to launch a product and connect with different generations in the market, now in licensing.
Dragon Ball Super returns to “Canal 5”!
After insistent posts by fans on “Canal 5” Social Networks, the broadcast of the acclaimed anime, Dragon Ball Super, returns from January 21, 2022 to the open TV channel.
Enjoy the first saga "The Battle of the Gods" every Friday at 1pm!
New ONE PIECE Movie!
One Piece has accompanied its fans throughout countless adventures in more than a thousand anime episodes and with a manga that continues to be published. The popularity of The Straw Hat Pirates is so great that it surpasses many other legendary series in Japan, either in sales or in popularity. And now, a new movie is announced for this 2022, which is called ONE PIECE FILM RED.
The film will be released on August 6 in Japan, although of course, the date and availability may vary in other countries, including Mexico.
As for the platforms on which it will be available, nothing has been said either, since it will be a theatrical release in Japan, but it is normal that shortly after its premiere it can be seen on the Internet officially.
It seems that we are facing one of the great anime events of the year 2022 and it is excellent news for fans.
Enjoy the teaser trailer:
- After 22 years, on November 20, the long-awaited thousandth episode of ONE PIECE finally arrived and TOEI, together with thousands of fans around the world, celebrated it with different publications on their official social networks and through a virtual event full of surprises for fans; likewise CrunchyRoll (main ANIME content platform), published in celebration, a video where it gathers 1 sec. of every episode aired so far over 17min in length. Enjoy it at the following link!
Sesame sensitizes the audience with preventive measures
Sesame has been characterized by helping in difficult times, informing and teaching us how to deal with important issues with the little ones, and this time is no exception. Faced with the global problem of COVID-19, he has been very open about the subject, publishing advice to explain to children the preventive measures that must be carried out and, above all, that they feel safe. Once again these endearing characters help us and teach us how to react to emergency situations.
Provides financial intelligence to our clients and business partners, as well as collecting and managing the different resources coming from the agreements created by La Panadería.
- Billing, collection, treasury, budgets and sales reports.
- We calculate commissions, accounting and royalties, and payment to suppliers.
- Taxes and payroll, operation, maintenance and general services.
Key contacts for design for our corporate ID, they’re in charge of the image of PANADERIA as well as making sure that all brands can coexist within our corporate environment, and events such as licensing and trade shows.
- Our specialty is the approval process of the products developed by our licensors.
- We manage the process, from the delivery of materials to the compliance with the guidelines of each brand so that the products reach the final consumer with the best quality.
- Our goal is to have the best product.
- We develop design lines and instruct clients with market intelligence to create products aligned to the most relevant trends.
Management and selling of the services offered by La Panadería..
- Pursuing new customers.
- Attending the current portfolio of business partners to achieve a capitalization with a better profitability.
- Precise follow-up in each step of the process to each of our clients and business partners. Their needs are ours.
Content Area bakes the strategy, promotion and content launching for the broadcasters with sweet ingredients aligned to the main strategy of each of the brands in order to give flavor and keep the taste of the audience.
We design strategies and generate content for our different social networks in order to reach the right audience and create an emotional link between the consumer and the brand. Our strategies are aligned with the needs of our licensors and include the support of a content creators’ network, both nationally and internationally.
- We add value to the brand by creating activities to interact with the audience on social networks.
- We seek to go beyond the sale to the final consumer, through the creation of digital experiences.
- We establish alliances with digital Partners.
- We make the activities and alliances generated by each area within Panadería public.
Arena esports ProGaming is an organization dedicated to the commercialization, licensing, creation and development of businesses in the esports segment in Mexico and Latin America. In Arena esports ProGaming our main interest is to generate a unique and favorable experience for players, teams and sponsors to nurture and cultivate the esports scene in Mexico.
We seek to work with companies and people passionate about esports and videogames who are determined to commit themselves to a long-term project and with the conviction of developing a professional esports scene in Mexico.
We are the direct link between La Panadería and the different licensors maintaining constant, effective and favorable communication among licensees, studios, retailers and other business partners. We are the piece that unites all the parts of the value chain.
- Performance analysis vs. sales forecast.
- Local strategy to boost sales.
- Implementation and execution of marketing activities (print campaigns, web, social networks, dissemination, etc.).
- Organization and execution of events.
- Training and dissemination of information and guidelines.
- Monitoring of trends and competencies in the market.
- Consulting in meetings and negotiations of new contracts.
We generate the point-of-sale strategy for all brands of the portfolio, using launches, data & sales metrics to prioritize products and brands so that all executions lead to an increase in sales and are measurable (ROI) and perceptible (Brand Awareness).
Description: Dragon Ball follows the adventures of Goku, a Saiyan warrior who along with his friends protect the Earth from incredibly powerful villains who intend to end the human race.
- Study: TOEI ANIMATION of Japan
- Animated series created in 1986
- More than 30 years of tradition
- More than 600 episodes (including the 4 sagas)
- Primary target: kids 6 - 14 +
Secondary: Youth and adults
- Brand evolution: Dragon Ball, Dragon Ball Z, Dragon Ball GT, Dragon Ball Super
- Programming on channel 5 and Cartoon Network
- Social, cultural and television phenomenon
- Global alliances: BANDAI (Master Toy), ADIDAS, BERSHKA (USA), FUNKO, BANDAI NAMCO
- Dragon Ball Super Broly movie: #1 at the box office in Mexico on the weekend of its premiere
- More than 37 active contracts in Mexico and counting ...
- 95% of their contracts are renewed
- 100% of contracts have exceeded their MG
- 80% average ST in all categories
- More than 120 thousand backpacks sold per year in Mexico
- More than 425 thousand pieces of children's clothing sold in a year and a half in Mexico
- Promotion of Tazos (PEPSICO) for the second consecutive year, now with Dragon Ball Super: Summer 2019
Bluey follows the adventures of a friendly and tireless 6 year old Blue Heeler pup
who lives with his dad, mom, and his 4-year-old sister Bingo. It shows us the harmonious simplicity that can be found in families, demonstrating how children learn and grow through games.
-Season 1 (April 2020)
-Target: Preschool, boys and girls (2-6 years old)
-Brand Values: Well-being, joy, fun with learning and modern family.
Transmission: Watch Bluey’s first season on Disney Junior (New Episodes: Monday – Friday at 18:00, Repeats: Monday - Friday at 12:45/ 15:00, Repeats on Weekends: 7:15, 15:30 and 18:30) in Mexico, Central America, The Caribbean, Colombia and Venezuela.
-United States: Top 3 in Disney Junior programs and Top 4 in preschool programs.
-Digital Platforms: Disney+, Disney Channel, Youtube and Disney Junior.
Creative, imaginative, and promote self-expression. They want to create something with lasting meaning and value. His dream is to bring his vision to life and make an impact (even create a cultural impact).
"If you can imagine it, you can do it"
They inspire and help to get the best out from the others to make it happen!
-Target: Multitarget, fun, sociable characters capable of connecting with different generations.
-Essence: "The accomplices of your ideas"
-Functional benefit: Different flavors, perfect consistency, bright colors and AMAZING characters.
-Emotional Benefit: They come along with you to create BETTER MOMENTS.
-Panditas Family: Classics (good vibes), Acids (naughty), Rellenos (zen), Enchilados (extreme), Reds (cool), Rellenos Mango (rhythmic).
-A classic Mexican brand: 2000-2021
Description: One Piece is a pirate adventure. It is the story of a boy named Monkey D. Luffy, who, inspired by the pirate Shanks "Akagami", goes out to sea to become the King of the Pirates. For this he will need to find a suitable crew, ten people who would accompany on his adventure.
- Studio: TOEI ANIMATION from Japan.
- Anime series broadcasted for the first time in 1999 in Japan, and in 2006 in Mexico Via Cartoon Network Latin America.
- More than 979 Chapters at the moment
- TARGET: Adults 18+ (Youth and adults)
- NETFLIX: 4 seasons dubbed into Latin American Spanish
- CRUNCHY ROLL: All seasons in Japanese language with Spanish subtitles
- After 20 years, the anime continues to release new episodes.
- In 2022, the 25th anniversary of the brand is celebrated.
- Best-selling “Manga” in Shonen Jump magazine, Shueisha publishing house, and in history, with more than 480 million copies sold worldwide.
- TOP 5 as the best-selling Manga in Mexico by Editorial Panini.
- More than 35 video games of the brand, its most recent launch was in 2020.
- Netflix has confirmed the production of a Live Action series inspired by the anime.
- Important global partners such as: BANDAI, FUNKO, PANINI, UNIQLO, SKETCHERS, PUMA, G-SHOCK, among others.
Description: We are the # 1 community in Latin America made for moms, by moms.
We are experts generating high impact social content for parents and we can help brands get their messages across. More effective and responsive, by our community.
- 5.8M followers on Facebook
- More than 580K followers on Instagram
- TARGET: 30% men, 70% Women from 18 to 55 years old.
- 8 of 10 moms in Mexico are impacted at least once a month by our content.
- Social Media Content
- Editorial notes
- Online courses
- Digital workshops
Peppa Pig is the #1 pig in the world! She is four years old and lives with Mummy Pig, Daddy Pig and George, her little brother. Peppa lives fun adventures in her day to day with which the little ones can identify, that's why she is her best friend.
• 86% awareness in Mexico
• New line of toys in 2022 from Hasbro
• In 2021 the brand turned 17
Three 6-year-old boys become superheroes after dark to save the day. Connor, Amaya and Greg acquire super powers as Cat boy, Owlette and Gecko and fight their enemies, who threaten to end the peace.
Target: 3-5 years old, boys and girls
• 73% awareness in Mexico
• 2 new themes for the series + line of toys from Hasbro in 2022
• It is in the top 5 of Disney Junior cartoons
NERF is a multigenerational brand that for more than 50 years has brought fun to families around the world. NERF is innovation, diversity and inclusion, dynamic play, and outdoor social play. NERF is the world's best-selling blaster because there's a style for every player. It's NERF or nothing!
• Half of the pitchers sold in Latam are sold in Mexico
• It is the only Hasbro brand that has an official TikTok channel
• An exclusive amusement park for NERF will be created in Brazil
My Little Pony is one of the best known and largest global lifestyle brands for girls. With its new generation, My Little Pony inspires girls to explore, express and celebrate what makes them unique.
4-6 years, girls
• 96% awareness in Mexico
• The movie My Little Pony: Next Generation was #1 in 86 countries on Netflix
• Top #2 in children's series on TV Azteca
• 2 new series in 2022 for Netflix and Youtube
• Mexico is #1 in views on its YouTube channel
Description: Transformers are animated human-like robots with the unique ability to turn into vehicles or beasts. The stories of their lives, their hopes, their struggles and their triumphs are captured in epic sagas that take place in an amazing and exciting universe where everything is more than what you see. Studio: Hasbro target: 3-5 preschool 6-10 infant 12+ fans 25+ adults highlights: • Movie in Summer 2023 • 15th anniversary of the first film in 2022 • 87% overall awareness • New comedy series on Netflix for March 2022: Botbots • 81% of figure collectors say they like Transformers